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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2014 Ford Fusion to get 1.5L EcoBoost three-cylinder?

Just one year after launching the all-new 2013 Fusion, Ford is reportedly set to alter the sedan's powertrain lineup with the addition of a new 1.5-liter turbocharged three-cylinder EcoBoost engine. A member of Blue Oval Forums apparently got their hands on the ordering guide for the 2014 model year Fusion, and this 1.5-liter mill is set to be introduced with late availability.
This lines up with other news about the Chinese-market Mondeo being offered with a new 1.5-liter EcoBoost - a derivative of the 1.0-liter triple that will come to North America under the hood of the Fiesta (note: the 1.0 is also offered in the current Euro-spec Mondeo). In the Chinese application, the larger three-pot engine produces 177 horsepower and 177 pound-feet of torque, which is very close to the current 1.6-liter inline-four's output numbers of 178 hp and 184 lb-ft.
What's interesting, however, is that the 1.6-liter engine will reportedly still be offered in the Fusion, but only with the six-speed manual transmission. The smaller 1.5-liter EcoBoost will only be mated to a six-speed SelectShift automatic, and will feature start/stop. This means that while the 1.5 is slightly down on power compared to the 1.6, it could easily improve fuel economy numbers, allowing the Fusion to regain the title of having the best mileage in the segment, likely besting the 38 miles per gallon of the Nissan Altima. Currently, the Fusion 1.6 is rated at 23 mpg city and 36 mpg highway.

Ford sued over alleged 3.5-liter EcoBoost defects

Three Ford owners from Ohio have filed a lawsuit against the automaker over defects that they allege exist within the company's twin-turbocharged 3.5-liter V6 EcoBoost engine. Automotive News reports that the lawsuit claims the engine "contained serious latent design, manufacturing, or assembly defects." Those defects, the suit claims, cause the vehicle to shake, misfire and lose power quickly.
Two of the plaintiffs, a married couple, own a 2010 Ford Taurus SHO, and allege they experienced a loss of power and stalling, while the third, an F-150 owner, claims he lost power while accelerating. In addition to the Taurus SHO and F-150, the 3.5-liter V6 EcoBoost engine is also available in the Ford Flex, Explorer Sport and Lincoln MKT and MKS. Other three- and four-cylinder EcoBoost engines are not included in the suit. There have been no recalls associated with 3.5-liter V6 engine, and the National Highway Traffic Safety Administration is currently not investigating the matter.
The plaintiffs, however, claim Ford has known about the problem, citing several technical service bulletins issued to dealers of the F-150 that suggest possible fixes. Ford had no comment for Automotive News, saying that it's yet to review the lawsuit, which was filed last Friday in Columbus, OH.