2011 Ford Mustang Gt500 on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

First Ford Mustang prototype shots caught by legendary spy shooter Jim Dunne

You know how people refer to someone as having "been around the block" to mean they're very experienced? Well, when it comes to automotive spy photography, Jim Dunne actually laid down the concrete slabs of the block's sidewalk. The unforgettable Dunne more or less invented the car spy game - a fact he cemented by writing book called Car Spy - and has been delivering spy shots and reporting on the industry for some 45 years now. (He also once employed this writer as his impromptu personal chauffer on a Volkswagen trip in Germany, while he slept, but that's a story for a different time.)
In any event, Dunne must be on a mission to prove that "elder statesman" doesn't also mean "washed up" as it is his shots of the upcoming new 2014 Ford Mustang that we've been handed by our friends at KGP Photography.
Mr. Dunne has likely spent the last few years obtaining powerful telescopic lenses, as the Ford in question has clearly been photographed from some distance. Nevertheless, what you see here is visual evidence that the sixth-generation Mustang has moved beyond the mule stage, and is now testing in proper prototype form. Sources indicate that there are production-spec body panels under that baggy canvass dress; but the slightly less bulky silhouette of the new car can be just made out. While the car's bumpers have been removed to obfuscate things, we can tell by way of the camo's apertures that the car's taillights have moved upwards and towards the lip of the tail. A fender vent appears to be visible, too, just behind the front wheel.

Submit your questions for Autoblog Podcast #324 LIVE!

We're set to record Autoblog Podcast #324 tonight, and our friend Peter Leung (a.k.a. BaronVonClutch), who writes about racing for Richland F1 is going to teach us how to love the vroom-vroom. Drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #324
Geneva Motor Show highlights from Zach