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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford Australia launches Falcon GT F 351, last of its line [w/video]

It's always best to go out with a bang rather than a whimper, and Ford Performance Vehicles is doing just that in Australia with the Falcon GT F 351. It's the most powerful road car the Aussie performance brand has ever made with a supercharged 5.0-liter V8 pumping out 471 horsepower (351 kilowatts) and 420 pound-feet of torque. It's joined by the FPV Pursuit Ute with the same powerplant tuned to 422 hp and 402 lb-ft. Sadly, the last F in this Falcon's name stands for Final.
The GT F 351 is a monumental way to go out, though. It harkens back to the old days of Aussie muscle Fords, and the 351kw output is meant to reference the classic Falcon GT and its 351-cubic-inch V8. In addition to the massive power, the F has the improved suspension from the R-Spec model and Brembo brake calipers.
FPV is building just 500 GT F sedans for Australia and 50 more for New Zealand, plus 120 Pursuit Utes. They feature a blacked-out hood and black stripes over the hood and sides, plus gloss black accents around the headlights, door handles and mirrors.

Ford paying $750 million just to close plant in Belgium

According to a report from Reuters, Ford is shelling out $750 million in a severance deal that will see the automaker close its facility in Genk, Belgium. The automaker reached this deal with the 4,000 hourly workers employed at the plant last week, which means the company will pay out an average of $187,500 per worker.
Ford is still negotiating with the 300 salaried workers at the factory, which currently produces the Mondeo sedan. All told, Ford expects to lose around $2 billion in Europe thanks in no small part to the region's ongoing economic downturn, and two more plants are scheduled to be shut down in Europe this year. The company will log its $750 million payout under "special items" for this quarter.
As you may recall, Ford took a similar path in the US back in 2009 when the domestic market took a spill. Back then, the company shelled out around $50,000 per employee with at least one year of experience, plus either $25,000 toward a new car or an extra cash payment of $20,000. It would seem the cost of closing plants in Belgium is a much harder pill to swallow than in the States...