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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ford S-Max Concept proves minivans aren't always minivans [w/video]

Ford's latest don't-call-it-a-minivan is called the S-Max Concept, and it's a looker. As you can see, the conceptual overgrown hatch makes good use of Ford's latest design language, especially at the very front of the S-Max, which bears a striking resemblance to production models that include the Focus, C-Max and Fusion.
Powering the S-Max Concept is a 1.5-liter EcoBoost engine, and while Ford doesn't actually list power figures for the concept, previous estimates put the mill at 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet). Inside, there's room for seven passengers and at least some of their luggage.
As you'd expect, the S-Max is loaded up with all of Ford's latest infotainment technology, including Sync and MyFordTouch. More interestingly, there are also onboard heart and blood glucose monitors that we doubt will be seeing the light of production anytime soon. On that topic, don't expect to see any S-Max-shaped vehicles hitting the US market from Ford, either. Scroll down below for the press release, but not before checking out the high-res image gallery above.

Ford Mondeo classes up with premium Vignale trim

Back in the day, Vignale was a carrozzeria of the highest order, alongside the likes of Pininfarina, Bertone and Zagato. But like Giugiaro-ItalDesign and Ghia, it has since been subsumed into a larger auto group. Ford ended up with it under its umbrella when it took over De Tomaso, and has since used the moniker for a number of concept cars. Now the name is back in the form of a new upscale sub-brand for the European market.
The first new model to receive the Vignale treatment is the Mondeo, which Ford unveiled here at the Frankfurt Motor Show in both sedan and wagon forms. Positioned above the Titanium trim, the Vignale model gets such special touches as chrome trim and a quilted leather interior, Vignale badges replacing any mention of the Mondeo on which it's based. It also gains an ownership experience - including free car washes for life! - to befit the upscale positioning.
Under the bright spotlights above the show floor, the Nocciola metallic brown paint might not be the most photogenic, but will likely give the Vignale edition a more premium look when it hits European dealers and roads in 2015. Whether it'll be worth however much Ford asks for it, however, remains to be seen. Scroll down below for the official press release.