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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford, Volvo top 2014 EyesOn Design awards

Each year at the Detroit Auto Show, the top vehicle designs are recognized with the prestigious EyesOn Design award for production and concept vehicles. This year, the 32 EyesOn Design judges (comprised of current and former vehicle designers including Chrysler designer and SRT president Ralph Gilles, Kia designer Peter Schreyer and retired General Motors designer Wayne Cherry) handed out three awards for the Best Concept Vehicle, Best Production Vehicle and Innovative Use of Color, Graphics, and Materials.
Beating out the Mercedes C-Class and Ford F-150, the 2015 Ford Mustang was named the Best Production Vehicle as the top auto show debut at this year's Detroit show. The 2014 Volvo Concept XC Coupe took home awards as the Best Concept Vehicle and for its Innovative Use of Color, Graphics and Materials.
Considering the Volvo's primer grey hue and subtle orange accents, it was a rather surprising winner for Innovative Use of Color, Graphics, and Materials over flashier concepts like the Toyota FT-1 and our Editors' Choice top pick, the Kia GT4 Stinger. Other vehicles in the running for the concept car award include the GT4 Stinger and Audi Allroad Shooting Brake

Ford, Petty's Garage to build limited-edition Mustang GT from SEMA Show

The customized vehicles on display at the annual SEMA Show are often just there to exhibit a company's wares. They are more an illustration of what's possible by picking the right bits out of a catalog, rather than a model available in complete form. Ford and Petty's Garage are doing something a little different, though, by putting a very limited run of the tuner's supercharged Mustang GTs up for order through Blue Oval dealers. The Petty's Garage Mustang GT made its debut with a host of other modded 'Stangs at the 2014 SEMA Show. It featured a blue-and-black two-tone paint job and a supercharged version of the pony car's V8 under the hood. Just 143 of them are now being offered to customers – 100 in Stage 1 trim and 43 in Stage 2 form. At a starting price of $62,210, Stage 1 buyers get the aggressive body kit from the show car, including a center-exit exhaust at the rear, trunk lip spoiler and a set of 20-inch wheels. Although the real meat of the setup is a supercharger, cold air intake and retuned engine calibration also help take the output up to 627 horsepower. Inside, customers get "The King" Richard Petty's signature on the dashboard. Shelling out $92,210 for the Stage 2 version adds bigger brakes from Wilwood, HRE three-piece wheels and the two-tone paint job from the SEMA show car. The boosted Mustangs can be ordered from Ford dealers, but at least one of the Stage 2 versions is already sold. Rocker and car enthusiast Brian Johnson of AC/DC bought the first one. FORD AND PETTY'S GARAGE TEAM UP TO BUILD LIMITED-EDITION MUSTANG GT Ford dealerships to offer 143 limited-edition Petty's Garage-tuned Mustang GTs; a Stage 1 version and an even more exclusive Stage 2 version will be available All Petty's Garage Mustang GTs feature Ford Racing/Roush supercharger boosting output to 627 horsepower*, as well as unique exterior and interior treatments including Richard Petty's signature on the dashboard AC/DC's Brian Johnson ordered the first Petty's Garage Stage 2 Mustang GT – the rock 'n' roll legend's first-ever domestic vehicle purchase DEARBORN, Mich., Feb. 19, 2015 – Ford Motor Company and Petty's Garage are teaming up to build a new 627-horsepower* Mustang GT – a limited-edition fastback inspired by the popular Petty's Garage Mustang GT on display at last year's SEMA show in Las Vegas. "We received a tremendous amount of positive feedback about our Petty's Garage Mustang GT displayed at the SEMA show," said Jeff Whaley, Petty's Garage COO.