1966 Ford Mustang on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford forced to recall Escape over fire risk yet again

Recalls happen. Automakers hope they won't, but they do. And that's alright, for the most part, because cars are designed (and to a large degree still made) by humans, and humans make mistakes. So we forgive them, as long as the problem is resolved. Only in the case of the Ford Escape, the problem seems to keep coming back.
That's why Ford is calling in the Escape yet again due to fire concerns. The issue revolves around problematic fuel lines in 9,469 units manufactured between October 5, 2011, and July 11, 2012, all of which use the 1.6-liter EcoBoost inline four-cylinder engine.
As you yourself may recall, the Escape was subject to a string of recalls last year that resulted in a $17 million fine. One of them was over this very same issue, which Ford apparently didn't rectify the first time around. Let's hope this time is the last time.

Second trailer for 'Ford vs. Ferrari' hints at a good racing drama

The second trailer for the movie "Ford vs. Ferrari" just dropped, and ooooh, the movie that director James Mangold calls "Butch and Sundance in the world of racing" is looking good. We previously covered Entertainment Weekly's sneak peak into the film, and we've also included the first trailer, below, in case you missed it. The new trailer, above, focuses on Ford's motivation to get into the race, which was Enzo Ferrari backing out of a deal to sell his car company to Ford when Ferrari realized Ford wouldn't let him run Ferrari's racing department the way he wanted. And with Enzo's flair for final words, he apparently sent Ford emissary Lee Iacocca off with various insults of Ford's cars, factories and CEO. The second trailer lays into the battles within Ford over the GT40 program, specifically the clashes of ego and temperament between Henry Ford II, GT40 impresario Carroll Shelby, star driver Ken Miles, and various Ford Motorsport functionaries. At one point, Henry Ford II mentions to Carroll Shelby that Ford Motor Company knows how to go to war, referring to the battle with Ferrari. Based on the trailer, the more pressing matter might have been getting everyone to stop waging war on everyone else. The second trailer is below. The film, based on an original screenplay, stars Tracy Letts as Henry Ford II, Matt Damon as Carroll Shelby, Christian Bale as Ken Miles, Caitriona Balfe as Mollie Miles, and Jon Bernthal as Lee Iacocca, and is due in theaters Nov. 15. If the movie ends up turning you off, though, you can hang out for the television series about the same events, to be based on A.J. Baime's book, "Go Like Hell." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.