1965 Ford Mustang on 2040-cars

Auto blog

Highlights and standouts from the 2015 LA Auto Show

This year's LA Auto Show has been packed with interesting debuts and fascinating industry trends. The Autoblog team is on the scene to examine all the new metal, and Senior Editor Greg Migliore has some show highlights for us in the video above. In particular, the new Fiat 124 Spider and Honda Civic Coupe stand out as important debuts. The Fiat is based on the excellent Mazda Miata, with a turbocharged 1.4-liter engine and revised styling. The Civic Coupe is a striking redesign of an extremely popular and important model for the company. And the restyled Ford Escape looks more like its bigger brother, the Explorer. There's this an much more in our video above. Watch it and let us know what you think – and look for more LA Auto Show coverage coming soon.

Ford to add 5,000 US jobs plus 3 plants and 23 vehicles globally

16 of the 23 new launches will be for the North American market.
2014 is shaping up to be a big year for Ford Motor Company, as it's announced an onslaught of 23 new global product launches which will help create 5,000 new jobs in the US. As part of the new product push, three more manufacturing plants will be opened.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.