1939 Ford Sedan Deluxe Convertible on 2040-cars

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Ford gives S-Max the Vignale treatment in Milan

Ford has a bit of a history in reviving the names of old coachbuilders it has long since gobbled up and using them to distinguish its top-of-the-line models in Europe. That's what it did for years with Ghia, and after having replaced it several years ago with the Titanium trim level, now it's doing it again with Vignale.
At the Frankfurt Motor Show last year, Ford revealed the Mondeo Vignale concept in both sedan and wagon body-styles, which are set to reach production next year. But before they do, the Blue Oval automaker is at it again, applying similar upgrades to the S-Max minivan and unveiling it in concept form in Milan this week.
Setting the Vignale concept apart from any other S-Max is its Milano Grigio rose-hued silver pearlescent paint, 21-inch alloys, chrome trim and hexagonal-pattern grille. Inside it's all ultra-soft quilted leather and aluminum trim, with tablet docking stations in the back and thinner, more flexible seats than the existing production version.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Q1 profits dragged down by warranty costs

General Motors isn't the only Detroit automaker posting falling profits in the first quarter. Ford just released its Q1 2014 financial data, and it reported a net income of $989 million, down $622 million from Q1 2013. The drop is partially blamed on higher warranty and recall expenses than the company had anticipated.
Financially, Ford suffered a rough quarter almost across the board. Its pre-tax profit of $1.4 billion was also down $765 million from a year ago. Things were even worse in the North American market where operating profit fell significantly to $1.5 billion, down from $2.392 billion in Q1 2013. However, its global revenue ticked up slightly to $35.9 billion, from $35.6 billion in this period in 2013.
Ford admitted that it spent about $900 million on expenses that it hadn't planned for during this quarter. According to Reuters, the company paid about $400 million in additional warranty and recall costs in North America. The automaker didn't explain why the costs were so much higher than expected. However, in the last three months, Ford has had several recalls, including on the 2001-2004 Escape for rust, Explorer for its steering, Edge for its fuel line and others.