1927 Hotrod (not A Ratrod) on 2040-cars

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Ford Focus EV's slow sales trigger massive incentives

The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright - or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
Ford isn't alone in trying to woo more buyers to its EV effort. Nissan cut the price of its Leaf by a whopping 18 percent for 2013, now down to $28,800 and built in the USA. The move followed the automaker's substantial incentives in 2012.
If you want a Focus Electric, you can now apparently get your hands on one for as little as $285 per month with $930 due at signing for a 36-month lease with 10,500 miles per year.

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford gives S-Max the Vignale treatment in Milan

Ford has a bit of a history in reviving the names of old coachbuilders it has long since gobbled up and using them to distinguish its top-of-the-line models in Europe. That's what it did for years with Ghia, and after having replaced it several years ago with the Titanium trim level, now it's doing it again with Vignale.
At the Frankfurt Motor Show last year, Ford revealed the Mondeo Vignale concept in both sedan and wagon body-styles, which are set to reach production next year. But before they do, the Blue Oval automaker is at it again, applying similar upgrades to the S-Max minivan and unveiling it in concept form in Milan this week.
Setting the Vignale concept apart from any other S-Max is its Milano Grigio rose-hued silver pearlescent paint, 21-inch alloys, chrome trim and hexagonal-pattern grille. Inside it's all ultra-soft quilted leather and aluminum trim, with tablet docking stations in the back and thinner, more flexible seats than the existing production version.