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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford driving Alaskan maniac rams toddler-carrying SUV

A couple from Anchorage had a frightening traffic encounter when they were followed and repeatedly rammed by a stranger in a pickup truck. Grace Bernert, her boyfriend, and his two-year-old daughter were returning home from a trip to downtown Anchorage when they noticed a blue, 2001 Ford F-150 following closely behind them. "The guy was so close, we couldn't see his headlights," Bernert told KTVA. Bernert, who was riding shotgun, pulled out her phone to record the truck when it struck the rear end of their Acura SUV. That's when she called 911. Bernert's boyfriend tried to lose the F-150 in the Sullivan Arena parking lot, then drove to a local Ford dealer's parking lot where he drove through a maze of new Ford pickups in an attempt to shake their assailant. "We started doing circles around the brand new Fords because we thought the truck wouldn't be able to turn as fast as we would," said Bernert. "We were right, but the guy didn't care. He just kept hitting the new fords and backing up, coming after us." The truck continued to follow them, ramming the Acura again and again. Bernert estimates that F-150 driver struck their SUV between five and seven times, and hit numerous new trucks in the dealership parking lot. Eventually, they ducked into a nearby neighborhood where they managed to lose the F-150 and called 911. Bernert told KTVA that she believes they were targeted but doesn't know why. "The guy was either some random sick person who didn't care, or somebody who knew us and didn't care there was a kid in the car," she said. Anchorage Police arrived shortly after the couple escaped the F-150 and filed a report about the incident. They are currently investigating. Recent Video:

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.