1921 Ford Model T Huskster on 2040-cars

Auto blog

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford offering factory-spec EcoBoost reflashes that don't void warranty*

Buy a supercharger or cold-air kit from Ford Racing and a Performance Calibration handset comes with it to reset the ECU for the upgrade. Now Ford Racing is offering the ProCal handset a la carte for $595, allowing you to reflash the ECU on your EcoBoost-equipped ride to extract more of its inherent capabilities without any additional upgrades. It gives you control of variables such as throttle response, idle speed and turbo wastegate control, among others. As for that warranty asterisk, the press release says enthusiasts can up the power "while maintaining the Ford-backed limited warranty." However Ford Motor Co. and Ford Racing are separate entities, and, best we can tell, when you reflash the ECU, your Ford warranty gets supplanted by the Ford Racing warranty. Say you bought a 2014 Ford, that means your five-year, 60,000-mile warranty becomes Ford Racing's three-year, 36,000-mile warranty, if we're reading the fine print correctly. If you have an older car and have driven more than 36,000 miles, then your warranty options are kaput, at least as far as a Ford in-house option. If have warranty concerns, you might also want to consider having a dealer perform the reflash, or at least ask about it. Once you've got past the small print, what about the numbers? At the moment Ford Racing offers tunes for the 2.0-liter EcoBoost in the Focus ST and the 1.6-liter EcoBoost in the Fiesta ST, and we're told there's a 90-pound-foot boost in torque at the crank after you've pressed the right buttons. Anecdotal evidence from a commenter at Road & Track says he went from 252 horsepower at the flywheel to 254 hp at the wheels, and 272 lb-ft at the flywheel to 354 lb-ft at the wheels, but we can't be sure that his adjustments were within Ford Racing specs. Your mileage, naturally, may vary. What about custom numbers for the 2.3-liter EcoBoost in the 2015 Ford Mustang? They aren't ready yet, but we're told we'll get something by the end of next year. Featured Gallery 2015 Ford Focus ST News Source: Ford, Ford Racing via Car and Driver Aftermarket Ford Technology ecoboost ford focus st ford fiesta st ford racing