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Ford's Simple Suit Makes You Feel Like A Drunk Driver
Tue, Mar 25 2014We've all heard about the dangers of drunk driving for practically our entire lives. Whether it's from PSAs on TV or lectures in school, no one can claim ignorance of drunk driving being extremely dangerous. However, that doesn't prevent some people from still doing it. Ford is trying to take the safety message directly to young drivers with a special suit that allows them to simulate driving under the influence. It is all part of Ford's Driving Skills for Life program that gives free driving education to young people. The program is meant to "train kids in skills they don't learn in driver's ed," said Kelli Felker, Ford Safety Communications Manager, to Autoblog. The drivers don a few items to impair their senses and make them off-balance to simulate having a few too many drinks and then go out on a closed course with an instructor to see the effects. Felker said that the suit is a new part of the program, and Ford just received the outfit in the US. It will be incorporated into the training here in the late spring or early summer. Scroll down to see the effect it has on drivers in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Watch Ken Block's scary Rally America crash from inside the cockpit
Wed, 19 Feb 2014Ken Block became famous for his series of Gymkhana videos, but he's a real racer in his own right. Block has competed many rounds in the FIA World Rally Championship and also rallied in the 2013 Rally America series. He nearly won that latter title last year - if not for a massive crash in the final event of the season.
Block and his co-driver Alex Gelsomino went into the Lake Superior Performance Rally needing a win to take the championship. However, missing a clump of dirt on the side of the road and one little word in the pace notes was all it took to catapult Block's Fiesta off the road and into a tumbling accident. Block says his initial reaction was anger because the crash came out of nowhere.
For 2014, Block is joining the FIA World Rallycross Championship for at least three rounds. He'll drive a Ford Fiesta for the Hoonigan Racing Division at the Norwegian, French and Turkish events of the 12-round championship. Former Formula One World Champion Jacques Villeneuve will also compete in the series.
Ford F-150 SVT Raptor sales jumping to new heights
Thu, 12 Sep 2013Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.