1930 Ford Model A on 2040-cars

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Watch Ford build a Mustang atop Burj Khalifa, world's tallest building

In 1965, a Ford Mustang Convertible proudly went on display at the top of the Empire State Building, the world's tallest building at the time. Earlier this year, the Blue Oval recreated the stunt by bringing the latest droptop 'Stang to the sky-high structure. Unfortunately, while still iconic, the New York skyscraper has lost the world title. Of course, an automaker can't let something like that get in the way of a good publicity stunt. For the inauguration of the Ford business unit in the Middle East and Africa, the brand gave the 2015 Mustang Convertible an even bigger building to climb – the biggest in fact. The droptop made its way to the 112th floor of the Burj Khalifa, the world's tallest building. To put a final topper on the whole event, executive chairman Bill Ford was the one to place the car's famous badge, making it complete. Like with the Empire State Building spectacle, getting the Mustang to the top wasn't as simple as just driving it off the elevator. Check out the video above to see how it was done, and scroll down to read Ford's press release about the event. NEW MUSTANG UNVEILED ON WORLD'S TALLEST BUILDING, BURJ KHALIFA Bill Ford helps inaugurate Ford's latest business unit, Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020 Dubai, U.A.E., Nov. 20, 2014 – Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. (To see a replay, click on this link.) "Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Bill Ford said.

Big electric trucks won't save the planet, says the NYT

When The New York Times decides that an issue is an issue, be prepared to read about it at length. Rarely will a week passes these days when the esteemed news organization doesn’t examine the realities, myths and alleged benefits and drawbacks of electric vehicles, and even The Atlantic joins in sometimes. That revolution, marked by changes in manufacturing, consumer habits and social “consciousness,” may in fact be upon us. Or it may not. Nonetheless, the newspaper appears committed to presenting to the public these pros and cons. In this recently published article titled, “Just How Good for the Planet Is That Big Electric Pickup Truck?”—wow, thatÂ’s a mouthful — the Times focuses on the “bigness” of the current and pending crop of EVs, and how that impacts or will impact the environment and road safety. This is not what news organizations these days are fond of calling “breaking news.” In October, we pointed to an essay in The Atlantic that covered pretty much the same ground, and focused on the Hummer as one particular villain, In the paper and online on Feb. 18, the Times' Elana Shao observes how “swapping a gas pickup truck for a similar electric one can produce significant emissions savings.” She goes on: “Take the Ford F-150 pickup truck compared with the electric F-150 Lightning. The electric versions are responsible for up to 50 percent less greenhouse gas emissions per mile.” But she right away flips the argument, noting the heavier electric pickup trucks “often require bigger batteries and more electricity to charge, so they end up being responsible for more emissions than other smaller EVs. Taking into consideration the life cycle emissions per mile, they end up just as polluting as some smaller gas-burning cars.” Certainly, itÂ’s been drummed into our heads that electric cars donÂ’t run on air and water but on electricity that costs money, and that the public will be dealing with “the shift toward electric SUVs, pickup trucks and crossover vehicles, with some analysts estimating that SUVs, pickup trucks and vans could make up 78 percent of vehicle sales by 2025." No-brainer alert: Big vehicles cost more to charge. And then thereÂ’s the safety question, which was cogently addressed in the Atlantic story. Here Shao reiterates data documenting the increased risks of injuries and deaths caused by larger, heavier vehicles.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.