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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Top Gear season 25 opens with a V8 roadtrip through America

Great news for fans of BBC Top Gear: the first episode of season 25 is here. Viewers of BBC America will catch the season opener on March 3, and for the American audience this episode is definitely suitable watching. The episode has been dedicated to V8 sportscars almost in its entirety, as it's been wrapped around a Western roadtrip with a motorsport bias. The three hosts get to choose three V8 sports cars, with the basic idea of finding the best all-rounder. Matt LeBlanc goes for a Hennessey-tuned GT350R, Rory Reid chooses a Jaguar F-Type SVR, and Chris Harris shakes up the pack by selecting a McLaren 570GT. It's a nicely varied trio, with V8 power still showing what it's good for. There are various challenges along the way, just like there should be on a Top Gear roadtrip episode – even if the road surface itself isn't always ideal. But things smoothen out, all the way to a NASCAR oval and an airport runway; the flooded Bonneville salt flats aren't suitable for shenanigans, so substitutes have to be found. The trio also hit dirt roads, and have to evade a buggy-driving Ken Block during a "moonshine run to the border." Fans of Sabine Schmitz will be pleased to find her piloting a chain car racer, which consists of two American junk cars with a Honda CRX chained in the middle. It must make sense to someone. The Star In A Reasonably Priced Car segment has been retained for this season. This time it's the British actor Rob Brydon driving the Toyota GT86, on a very wet lap around the show's Dunsfold Aerodrome track that must be a cult classic by now. All in all, the season 25 opener is exactly what it says on the tin. There's nothing out of the ordinary, but it still has excellent cinematography, V8 roar and some nice landscapes. Classic Top Gear. Cowboy duels, Sabine Schmitz chain car racing, @RobBrydon, a @kblock43 car chase and #TheStig The latest episode of #TopGear is available on @BBCiPlayer now. Outside the UK? See local listings here: https://t.co/HPPhbUErDu pic.twitter.com/87F53C8oYb — Top Gear (@BBC_TopGear) February 26, 2018 Related Video:

2015 Ford Mustang potentially 'leaked' by Car and Driver

Few upcoming debuts have been as eagerly anticipated as the all-new Ford Mustang that's expected to debut shortly as the Mustang's 50th anniversary year approaches. Well, Car and Driver magazine would have us wait no longer as it claims to be leaking Ford's new global pony car early.
Of course what you're looking at is just as likely to be a composite rendering based on what C/D projects the new Mustang to look like, but to our eyes it looks spot on. Combining design traits from the Evos Concept with classic Mustang signatures and Ford's Aston-inspired grille treatment, C/D's images - including a complete 360-degree digital navigator - show a Mustang not only for the modern era, but also for global distribution, taking a quintessentially American car to markets its predecessors were never designed for.
Those global considerations are expected to spell the demise of the outgoing Mustang's holdout live rear axle in favor of an independent suspension, and a slight constricting of the exterior dimensions. And thanks to a separate leak, coming from a digital survey, we have apparent confirmation of what will power the new pony car. While the existing 3.7-liter V6 and 5.0-liter V8 engines will apparently carry over with only slight adjustments in output, the survey confirms a new 2.4-liter turbo four will be positioned in between them, offering slightly more power than the V6 but markedly improved fuel economy for a manageable $560 premium over base.