1929 Ford Model A on 2040-cars

Auto blog

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

2015 Ford Mustang Convertible shown on Twitter [UPDATE w/video]

It hasn't yet been 12 hours since the hotly anticipated 2015 Ford Mustang has been let out into public view. After a series of evocative leaks over the course of the last days, we brought you a full deep dive of the sixth-generation pony car at the dawning of today. And yet, here we are rushing to bring you news of a new Mustang variant, already.
Be it part of a plan to keep the Mustang fervor at full boil, or a misunderstood email somewhere in the chain of command, Ford UK has unceremoniously tweeted a picture of the 2015 Ford Mustang Convertible. For a newly global Mustang, getting our first look at the droptop from the convertible-crazy British does make some amount of sense.
As for details, well, you're looking at them. Brandon Turkus reported yesterday that the Mustang 'vert would make use of a fully electric convertible mechanism, and that it would be of fabric construction rather than some kind of retractable hardtop. We see here that the fabric part is clearly true, and it does look as though Ford may still be employing the same kind of manually attached tonneau cover that exists right now. Of course, our view from this angle isn't great, and the particulars are still up in the air.

And the Top Gear UK Cars of the Year for 2013 are...

Those loony Brits at Top Gear have named their Car of the Year, and if you're thinking it's the McLaren P1, Jaguar F-Type, Land Rover Range Rover Sport or Rolls-Royce Wraith, we're sorry to inform you that none of those Anglo automobiles earned the crown. In fact, the winner of Top Gear's most prestigious award is quite the surprise.
Of course, those cars weren't without their own awards. The P1 was the top hypercar (sorry, Porsche 918 and Ferrari LaFerrari), while the F-Type netted best convertible and the Range Rover Sport was voted SUV of the Year. Other honorable mentions included the Mercedes-Benz SLS AMG Black and S-Class, the Porsche 911 GT3, the BMW i3 and the Ferrari 458 Speciale. The winner, though, wasn't even a high-dollar supercar. It was the Ford Fiesta ST.
Yes, the Fiesta ST beat out some off-the-wall cars like the revolutionary Volkswagen XL1 and the bonkers Peugeot 208 T16 Pikes Peak, not to mention all the cars we listed above, to take the title of Top Gear Car of the Year. And if you've driven one, you'll completely understand why.