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2015 Ford F-150 appearance guide takes the truck from mild to wild with options

We already know that the 2015 Ford F-150 has a base price coming in at just $395 more than the 2014 model, despite all of the new standard tech and aluminum-intensive construction in the upcoming version. Now the Blue Oval is finally giving us an idea of what that extra money actually buys customers, with the release of the appearance guide for its latest pickup.
The guide basically explains everything you could want to know about what changes occur among the multitude of trims on the 2015 F-150. There are five levels for the new truck. Although, that is something of a misnomer because most of them are also available with either Sport or Chrome packages, plus the FX4 Off-Road option with Hill Descent Control, an electronic-locking rear axle, off-road shocks and skid plates. With 13 available colors, including 4 new ones, and 14 wheel designs in various sizes, pickup buyers should have no problem specing one to fit their style.
The lineup starts out with the base XL with a black grille and fascia and 17-inch wheels. However, across most of the range the Sport and Chrome packages are also available to add either body-color or chrome accents, respectively. Next up is the XLT with a standard chrome grille but also available with a black, billet-style one with a body-color surround. Things really start getting plush with the Lariat model with leather trim, a three-bar front end and 18-inch wheels. The King Ranch sticks with that look but adds power running boards, 20-inch wheels and two-tone paint. Finally, the top-dog Platinum is all about bling with yet another frontal design, chrome door handles and mirror caps, a big logo running across the tailgate and more.

Ford secures Microsoft for software updates

Ford is dropping Microsoft later this year as its infotainment partner when the Blue Oval switches to the BlackBerry QNX operating system for Sync 3 (pictured above). However, the two companies aren't severing ties completely, because the Redmond, WA, outfit is taking responsibility for Sync 3's wireless updates. Don Butler, Ford Director of Connected Vehicles and Services, announced the deal during a speech, according to Automotive News. "We've obviously had a good, long relationship with Microsoft," he said. "Microsoft understands the automotive environment and the kinds of experiences that we'd like to enable." The ability for Sync 3 to accept Wifi updates was announced as a major feature the new infotainment system, but this was the first mention of how that has been handled. Ford will host the files on Microsoft's Azure Cloud servers, according to Automotive News. Owners will need to give permission to check for new software, and they'll be notified after an improvement's installation. Dealers will install Wifi transmitters to keep vehicles on the lot up to date, as well. Sync 3 is set to replace the much-maligned MyFord Touch later in 2015 on some 2016 model year vehicles, and by next year it should be available throughout the Ford and Lincoln lineups. In addition to the wireless updates, the new system also promises a simplified interface, better voice recognition and faster response times. Ford Motor Company is preparing for vehicle ownership and user experiences of the future with the creation of a global cloud based Ford Service Delivery Network enabling new ways for consumers to interact with cars. Teaming up with Microsoft, Ford will expand connected services for customers around the world using the globally scalable and reliable Azure Cloud infrastructure. Ford and Lincoln owners will benefit from the convenience of new connectivity services keeping them better informed and in control of their vehicle at all times with the expanded availability of features like scheduled remote start, vehicle finder, and vehicle status (fuel or charge level, tire pressure). Building the Ford Service Delivery Network (SDN) on the Microsoft Azure platform enables a common platform for Ford to bring new features and services to market faster, quickly scale up for global implementation, and remain flexible for the future. Starting later this year, the Service Delivery Network will first enable over-the-air software updates for SYNC 3.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.