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Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ladies Love It: Ford Fiesta wins Womens World Car of the Year

It's official: A panel of female automotive writers has chosen the Ford Fiesta 1.0-liter EcoBoost as the Womens World Car of the Year, and it beat tough competition like the Mazda CX-5, Range Rover and Porsche Boxster S for the overall top spot.
The CX-5 and Range Rover won the SUV and Luxury Car categories, respectively, and the Boxster S laid claim to the Sports Car category, beating the runner up Audi RS5 and third place Toyota GT86/Subaru BRZ (or Scion FR-S). The Audi Allroad was named the Family car of the year.
The panel consisted of 18 female automotive writers from around the world tasked with picking the best car in each of eight categories, including top vehicle overall, using criteria that women utilize when shopping for a car. That includes safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, color, sex appeal and environmental footprint.

Michigan museum offers Model T driving classes

Halfway between Detroit and Chicago, there is a car museum that gives visitors a unique level of interaction with antique cars. The Gilmore Car Museum in Hickory Corners, MI has a driver's training class to teach people of any age to learn how to drive a Ford Model T.
From the crank starter to the column-mounted throttle control, this driving school teaches people all there is to know about driving and operating a Model T. Each class lasts about two and a half hours and is only open to 18 students. There are ten sessions planned for 2014 - twice a day on May 3, June 22, July 22, August 23 and September 14. The class costs $95 (or $85 for members), and it also includes a tour of the museum's automobile collection.
In addition to this driving school, the museum has plenty of exhibits on the property, and it's open all but three days per year (Easter, Christmas and New Year's Day) with free admission for school field trips and active military. Be sure to check out the Gilmore Car Museum's website or visit them on Facebook for more info.