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Ford going bonkers at SEMA with 57 showcars

Ford always shows up in force at the SEMA Show, but this year's tally of 57 custom-tuned cars, trucks and vans is more than we can ever recall the Blue Oval bringing. Ford will introduce 28 of its project vehicles in its "Dreamcase" ahead of next month's show. The first batch of eight you'll find here with the remaining vehicles trickling into public view over the next couple of weeks.
This first group of cars includes a Fiesta, four Fiesta ST hatchbacks and a trio of Mustang show cars styled and tuned to varying degrees all by different aftermarket companies. Tanner Foust, Nitto Tire, 3dCarbon and Ice Nine Group are some of the more familiar names affixed to these cars. Our favorite so far is the Hollywood Hot Rods Mustang convertible (shown above) with its removable aluminum top and methanol-injected, 750-horsepower 5.0-liter V8.
Scroll down for all the details on these Fiestas and Mustangs, and stay tuned for more info on Ford's SEMA line, which will include custom versions of the Focus ST, Fusion, Transit Connect, F-150 and Super Duty.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2014 Ford Transit Connect configurator fires up for the whole family

The second-generation Ford Transit Connect is almost upon us, and to get work- and family-oriented customers ready for the new model, Ford has launched a configurator for both van and wagon versions. Both body styles will go on sale early next year with the base TC Van starting at $22,000, but customers wanting side windows and rear seats will have to pony up at least an extra $3,000 for the TC Wagon.
Ford is definitely looking to get back into the family van business with the 2014 TC Wagon offering three available trim levels, two engines and the choice between five- and seven-passenger seating (with two wheelbases). Like many recent Ford products, a fancy Titanium trim level is offered, and opting for it will cost you - this trim starts at $29,000, and we were able to spec it out with a panoramic roof, tow package and front and rear parking sensors for a little over $33,000.
Businesses looking for a small, fuel-efficient work vehicle now get more options on the TC Van like the choice of split, hinged rear doors or a liftgate (with or without glass), a long wheelbase ($1,000) and Ford's CrewChief vehicle tracking system ($925). Fully loaded, this van is still costs less than the fullsize E-Series. On both Van and Wagon, the 1.6-liter EcoBoost engine is a $795 option, but it is only offered on short-wheelbase models and Ford has yet to release power or fuel economy specs yet. With the standard 2.5-liter engine, the TC will get up to 21 miles per gallon in the city and 29 mpg on the highway.