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Company veterans promoted to set a course for the future of Ford

Ford on Wednesday named two company veterans to lead its auto and mobility businesses as the No. 2 U.S. automaker shifts its focus to autonomous vehicles and realigns its automobile portfolio. Joe Hinrichs was named president of Ford's automotive unit, and Jim Farley will be president, new businesses, technology and strategy, effective May 1. Both will report to Chief Executive Officer Jim Hackett. Hinrichs' goal will be a sustainable EBIT margin (earnings before interest and taxes) of at least 8 percent, Ford said. He'll have responsibility for all of Ford's global business units, and both the Ford and Lincoln brands. And he'll lead all of the automotive skills teams, from product development through customer experience. "Joe Hinrichs possesses the knowledge, experience and leadership to now take our Automotive business to world-class levels of product excellence, customer satisfaction, efficiency and financial performance," Hackett said. "As we enter a busy period for new product launches and further restructuring in underperforming markets, Joe's leadership in transforming businesses through focused execution will be key." Farley is charged with leading Ford's strategic transformation, in which it hopes to gain higher margins through smart/connected vehicles. He'll oversee corporate strategy, global data analytics, global partnerships, research and advanced engineering, including initiatives in smart mobility and autonomous vehicles. "Jim Farley's job is to drive us into the future, both strategically and operationally, from AVs to mobility experiences to leveraging AI and big data. Jim combines an innate feel for what customers want and need in vehicles and the ability to translate this into the vehicles and services of the future," Hackett said. Marcy Klevorn, president of Ford Mobility, plans to retire Oct. 1 after 36 years at Ford. Until then, she will report to Hackett in a strategic role. "I have asked Marcy to work with me and the senior team to accelerate our transformation," Hackett said. "Marcy's decades of experience working with many of the leading companies in the tech space as well as the work she has done with the transformation of Ford IT and the establishment of Ford Mobility gives her unique knowledge to drive these initiatives."

Is that the Ford GT Le Mans racer in the background of this Forza video?

Shortly after the reveal of the new Ford GT in Detroit a couple of weeks ago, Microsoft announced that it was putting the new American supercar on the cover of the upcoming sixth installment of the Forza Motorsport video game series. Now it has put out a video of the process of digitizing Dearborn's latest. Whether you're into Detroit steel (or carbon fiber and aluminum in this case), exotic supercars or video games, the video is worth a watch in and of itself. But our eyes were focused on something else. In the background of one shot (around the 1:49 mark) you can see a design board with renderings of what looks to be the rumored racing version of the GT – complete with reshaped air intakes, deeper side sills, a bigger rear wing and a central rear fin like you'd find on the latest LMP1 racing prototypes. It wouldn't be the first time we've caught wind of the prospect of the Blue Oval's new supercar going racing. We first heard of the plans last October, further reinforced in December with reports of the new GT coming to Detroit. And as we reported just a couple of weeks ago following the supercar's reveal, a return to Le Mans could be in the cards – which would be fortuitous timing, since next year will mark the 50th anniversary of the original GT40 scoring its landmark 1-2-3 finish in the 24-hour race.

Ford ditching Microsoft in favor of BlackBerry QNX for next-gen Sync?

Ask the average consumer - at least, those who follow the goings-on in the automotive industry - which carmaker they'd most closely associate Microsoft, and the answer you'd most likely get would be Ford. The Blue Oval automaker, after all, was at the forefront of bringing Microsoft technology into cars with its pioneering Sync system, and, though reality didn't turn out as such, Ford's CEO was recently touted as a potential future head of the Redmond-based software giant. But that relationship, according to the latest reports, could be coming to an end.
Alan Mullaly kiboshed the idea of leaving Dearborn for Redmond, but more importantly Ford is tipped to be ditching Microsoft in developing its next-generation Sync system. In its place, Ford is expected to partner with BlackBerry's QNX division.
Now, before you go balking "BlackBerry?! But they're finished!" consider that QNX is (or at least was) an independent entity that Research In Motion (as BlackBerry's Ontario-based parent company was then known) just happened to have bought back in 2010. QNX provides control systems to everything from nuclear power plants and UAVs to automakers like Audi, BMW and Porsche.