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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford mulling EcoSport for US? [w/poll]

"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.
The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV - Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.
The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

Ford Edge Concept previews new look, can park itself remotely

It turns out the image we saw back in February did, in fact, reveal the next-generation Ford Edge - at least in concept form. We still have to wait to see what the design will look like in production guise, but until then, Ford is giving us a good idea thanks to the Edge Concept being introduced at the LA Auto Show.
The new styling is an evolution of the current crossover's face with narrow headlights and a prominently slatted grille, while the rest of the design adds a more dynamic appearance with interesting body creases and horizontal taillights. We haven't gotten a look inside the Edge Concept just yet, but Ford is promising a suite of advanced driver-assist technologies including a new self-park system that allows activation from inside or outside the vehicle along with obstacle avoidance and an adaptive electric power steering system.
Ford will continue to offer an EcoBoost engine option in the upcoming Edge, and it will get active grille shutters to help maximize fuel efficiency. No word yet on when we'll be seeing the next-gen Edge in production form, but as we reported recently, it will become a global model in markets including Europe, China and South America. Ford's press release is posted below, but we'll have more information and images up later today.