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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ford is recalling more Takata airbag-equipped Ford and Lincoln models

The Basics: Takata, the beleaguered airbag supplier at the root of the largest recall in automotive history, has informed Ford of a problem with the airbags in just over 30,000 Ford and Lincoln models. The problem is not related to the non-desiccated ammonium nitrate airbag inflators that plague the other airbags ( including many Fords), meaning there isn't a risk of shrapnel flying out from the units in this particular recall. The Problem: In the event of an accident, the front airbags may only partially inflate, and the airbag may become detached from the module because of misaligned parts. The problem affects 2016 and 2017 Ford Edge and Lincoln MKX models built at the Oakville Assembly Plant. The issue also affects 2017 Lincoln Continentals that were built at the Flat Rock Assembly Plant. Injuries/Deaths: In a release, Ford stated that it is not aware of any accidents, injuries, or deaths related to the airbag issue. The Fix: Dealers will replace the driver-side front airbag module at no cost. If You Own One: Sit tight and wait for Ford to notify owners. When that happens, take your car to the dealer for a replacement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: FordImage Credit: AOL/Drew Phillips Recalls Ford Lincoln Maintenance Safety lincoln mkx

Ford F-250 boots Cadillac Escalade from atop thieves' most-wanted list

The Ford F-Series has been America's best-selling truck for decades, but along with the good comes the bad, apparently. In addition to being popular with consumers, the Highway Loss Data Institute notes that the F-Series Super Duty has risen in popularity among thieves. Based on its new study, the four-wheel drive crew cab F-250 Super Duty has topped the list for the country's highest rate of insurance theft claims, knocking the Cadillac Escalade from the top spot - a distinction the luxury SUV has held since this annual report was first established in 2003.
To reach its findings, HLDI looks at theft data from the previous three model years (in this case 2010-2012) to determine the frequency of claims for a particular make and mode,l as well as the average payment per claim. As the report points out, the claims aren't always for the theft of the entire vehicle - they can include components (say, wheels and tires) or property taken from the vehicle. At seven claims per 1,000 insured vehicles, the F-250 is six times more likely to suffer a theft claim than the average vehicle.
The Cadillac likely dropped from the top of the list to sixth due to additional theft-prevention features including a steering wheel lock and inclination sensor for the alarm, but GM's other fullsize trucks and SUVs still occupy eight of the list's 10 spots. Some of the least stolen vehicles with below-average loss payments include the Lexus HS250h, Hyundai Tucson, Honda CR-V and Dodge Journey. Head on over to the HLDI's website for the full list that shows the most and least popular vehicles among thieves from 2010 through 2012.