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Auto blog

Blue Oval's new Cargo cab-over rig is largest "One Ford" initiative yet

The imposing commercial truck above has a feature that might be surprising to most Autoblog readers - a Blue Oval emblem on the front. Here in North America, Ford simply doesn't play in the eighteen-wheeler sandbox, but that doesn't mean that the Dearborn-based automaker is absent in the heavy hauling space in other parts of the globe. In fact, Ford presently fields two completely different big rig ranges under the Cargo moniker - one a product of an Eastern Europe/Turkey joint venture, and another from Brazil. But that's about to start changing with the advent of this new cab-over model seen here.
Unveiled in São Paulo, Brazil, this new generation of Cargo is perhaps the largest physical embodiment of CEO Alan Mulally's "One Ford" global streamlining strategy. Instead of multiple models, company engineers have developed a new single truck that it says will better meet the needs of truckers in all markets. Designed to compete in what's known as the "extra heavy-duty segment" elsewhere in the world, this Cargo was developed jointly by Ford engineering teams in Brazil, Turkey and Europe.
Specifics remain hard to come by (read: unreleased), but Ford is promising an all-new engine enabling hauling capability of up to 56 tons while still returning excellent fuel economy. Ford's global Cargo lineup will henceforth consist of a dozen models, but Ford tells Autoblog has no plans to bring this hot and heavy-duty action to North America.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford gets its Movement on, releases 'Sounds of Focus' tracks

Ford has, for at least the second year in a row, teamed up with techno promoter Paxahau and a couple of artists to make music in recognition of the Detroit Movement music festival. This time, Movement performers Ataxia and Secrets were selected by Ford, and were invited to spend some time at the automaker's Michigan Assembly Plant, which gives birth to the Ford Focus and Focus Electric models.
Now that we know the what, how about the why? According to Ford, "Detroit is uniquely tied to the origins of the electronic music scene. In the 1980's variations of electronic music stemmed from inspirations of industry, including the automotive sector." So, there you go. If you're interest is piqued, feel free to read the press release, watch the video and listen to the tracks below.