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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.

Ford GT concept adorns Forza 6 cover

Ford has rolled in to the Detroit Auto Show this week with a staggering array of performance machinery, including the new GT Concept, Mustang GT350R and F-150 Raptor. That's the exciting part. The thing is, that most of us won't have the opportunity to drive any of them, let alone really wring them out on the track. Fortunately, they'll all feature in the upcoming release of Forza 6. Not only that, but the new Ford GT will adorn the box cover as well. Featuring on the cover of the latest installment of what Microsoft (citing Metacritic ratings) says is "the highest-rated racing series of the past decade" would be a coveted place of honor for any automaker. The box art for the original version (at least the one first released in North America) featured a modified Acura NSX, followed by a Nissan 350Z drifter on Forza Motorsport 2, an Audi R8 on Forza 3, Ferrari 458 Italia on Forza 4, an SRT Viper on Forza Horizon, the McLaren P1 on Forza 5 and the Lamborghini Huracan on Forza Horizon 2. This, then, will be the first time a Ford will be the poster child for a new version of the popular game. With carbon-fiber construction, active aero and a twin-turbo EcoBoost V6 pumping out over 600 horsepower, it strikes us as a place well deserved by Dearborn's finest. Microsoft and Ford Unveil Ford GT as the Cover Car for "Forza Motorsport 6" Debuting Exclusively on Xbox One Ford's new line of performance vehicles will star in Microsoft's newest and most advanced racing game DETROIT – Jan. 12, 2015 – Microsoft, Turn 10 Studios and Ford unveiled their new collaboration today at the North American International Auto Show, announcing the all-new Ford GT ultra-high performance supercar as the featured cover car in the next iteration of the acclaimed racing simulation franchise for Xbox, "Forza Motorsport 6," launching exclusively on Xbox One. The GT serves as a technology showcase for Ford with its ultra-efficient EcoBoost engine performance, advanced aerodynamics and lightweight carbon fiber construction. It begins arriving in dealerships in select markets globally late next year. In addition, the companies revealed that Ford's performance vehicle line-up will appear in "Forza Motorsport 6." This includes the GT, Shelby® GT350 Mustang and F-150 Raptor debuted by Ford earlier today at the auto show.