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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Jim Farley to lead Ford of Europe

"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." - Mark Fields
Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive shuffle confirmed on Friday morning.

Ford Figo concept unveiled in India

Ford has officially unveiled the Figo Concept at the 2014 Auto Expo in New Delhi. While it may wear a concept badge, we'd argue this little sedan, which is under 12 feet long, looks ready to replace the current Figo and do battle with other B-segment cars in the world's emerging markets.
"With the Figo Concept, we are showing that choosing a compact sedan does not mean compromising on premium design or smart solutions," said Kumar Galhotra, Ford's VP of engineering, global product development. That premium design includes Ford's familial, trapezoidal grille and Fusion-esque headlights in front, while the rear end reminds us of the last-generation Focus Coupe. While that car wasn't exactly attractive, the chopped off tail looks pretty nice on this smaller car. And if you really don't like the looks of the Figo Concept, just remember - it looks better than the current production model. Aerodynamically, the Figo's shape is quite slippery, which means reduced wind noise and improved fuel economy.
As for the "smart solutions" touted by Galhotra, the narrow confines of Indian streets make driving even the tiniest cars a challenge. To give the Figo Concept a one-up on the competition, Ford has fitted power-folding mirrors that sport a "flexible architecture," which should stand up well to bumps from cars, people or bikes. We don't have any interior images, but Ford is promising a large cabin, that includes a dock that can accommodate a phone or MP3 player, allowing either to be controlled through the car.