2006 Ford Focus Zxw Wagon 5-door 2.0l on 2040-cars

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How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Green Zone works magic with GPS to make your drive smarter, cleaner

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it's only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one's drive isn't long enough that the car needs to start sipping gasoline at all. On longer commutes, when it's certain that the route is longer than the car's all-electric range, this isn't necessarily the most efficient use of energy. Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds. Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving. Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car. The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.