2001 Ford Focus Runs And Drives No Reserve Auction on 2040-cars

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MyFord Touch getting buttons and knobs back to counter criticisms

Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what's being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford's models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW's iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don't have it.

2015 Ford Focus

Sitting down at the pre-drive briefing with Ford engineers ahead of sampling the refreshed 2015 Focus, water bottles clinked as we wet our whistles before Q&A. While pouring a glass, we noticed something stamped on the bottle label: "1L." One liter. We were palming the exact displacement of the EcoBoost engine our group was about to drive. This was undoubtedly coincidence (such bottles litter every conference and dinner table in Europe) but it served to drive home just how small the total swept volume of Ford's wunderkind powerplant really is. It's tiny.
Of course, this isn't our first run-in with the little triple - we've sampled its turbocharged charms before in Ford's smaller Fiesta. At that time, we found it had plenty of poke for the subcompact, but the larger C-segment Focus carries around another 450 pounds or so and pushes a wider profile through the air. Would the three-cylinder have the stuffing to make the most of the Focus' athletic chassis, or would it be a letdown? Would it be the same as it was when we tested it in a Euro-spec Focus a couple of years ago? There was nothing left for it but to head out on the bucolic roads surrounding Versailles the day after the Paris Motor Show and find out for ourselves.

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?