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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

eBay Find of the Day: 1970 Ford Torino King Cobra prototype

Over the last decade or so, competition in NASCAR has led to some pretty funky looking racecars. And when the sport was still up and coming, the tight competition actually led to some interesting production cars. The Dodge Charger Daytona and Plymouth Superbird are perhaps the most well-known cars of the sport's "aero wars" era but the Ford Torino King Cobra might have been the most memorable of all, if not for some different homologation rules established in 1970. The Torino King Cobra never made it to production and never competed in NASCAR, but three examples exist including this one now for sale on eBay.
Designed as a successor for the aero-tuned Torino Talladega, the Torino King Cobra has a sleeker front end with hidden headlights and a sloped nose. As the story goes, NASCAR made a rule change in 1970 requiring 3,000 of the vehicles to be produced, which was substantially more than the 500 units required by the previous rule. One of the three prototypes ever built - and the only one built with the Boss 429 engine - is now for sale on eBay with a starting bid of $500,000. With a little more than three days left on the auction there are still no bids, but in the grand scheme of things this seems like a relatively fair price for a rare piece of automobile and racing history.

How Ford plans to handle insurance and repair questions surrounding new aluminum-bodied F-150

Building a car out of aluminum has a number of benefits - the lighter weight allows the vehicle to be more agile, more fuel efficient, make better use of its power and be more resistant to dings and dents. The downside to the advanced construction, though, is that repairs are both challenging and expensive. That's troubling for the new, aluminum-bodied Ford F-150, because it's kind of made a name for itself as a rugged, durable work vehicle.
How will the legions of Ford buyers cope when it comes time to insure and repair their new trucks? Well, according to Ford, it's expecting a ten-percent jump in insurance costs for the aluminum-bodied F-150, although Ford's truck marketing manager, Doug Scott, was quick to point out that the F-150 is generally cheaper to insure than its competition from Ram and General Motors. "At the end of the day, that's sort of a wash," Scott told Automotive News at last week's Detroit Auto Show. "We've spent a lot of time and feel very comfortable that that's not going to be an inhibitor."
The other issue facing Ford is the distinct lack of body shops that have the training or equipment to repair aluminum-bodied vehicles. AN cites an estimate from the Automotive Service Association claiming that of the 30,000 independent body shops in the US, less than 10 percent are able to work on aluminum.