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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ford invests $682 million in Edge-producing Canadian facility

Ford announced that it's investing $682 million in its Oakville assembly plant in Ontario, Canada, to make it a global manufacturing plant, which the automaker also says secures 2,800 jobs there. Including this injection of cash, Ford has invested over $2 billion in Canada in the last decade, starting with nearly $1 billion for Oakville in 2004, and over $570 million for its Essex Engine Plant in 2010.
The move to make Oakville a global manufacturer of Ford vehicles means, "If consumers suddenly shift their buying habits, we can seamlessly change our production mix without having to idle a plant," says Joe Hinrichs, Ford's president of the Americas.
Ford says that the latest investment will help it meet North American demand for the Oakville-produced Edge crossover, which is on track this year to beat 2007's US sales record of 130,000 Edges. The Ford Flex and Lincoln MKX and MKT are also manufactured at the plant.

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.