1964 Ford Falcon Muscle Car on 2040-cars

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RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

UAW prepares for more strikes in the U.S. as Ford Canada talks extend

DETROIT — The United Auto Workers union said it would announce on Friday more U.S. plants to strike if no serious progress was made in talks with the Detroit 3 automakers, as a Canadian union held off on an immediate walkout at Ford's operations in Canada. The UAW last week launched a strike against Ford, General Motors and Chrysler parent Stellantis, targeting one U.S. assembly plant at each company. "We're not going to keep waiting around forever while they drag this out," UAW President Shawn Fain said in a video message late on Monday setting the new deadline after complaining about a lack of progress in recent talks. "We're not messing around." Ford's contract with Canadian union Unifor, which represents about 5,600 workers at three plants in Canada, expired at 11:59 p.m. EDT on Monday (0359 GMT on Tuesday). The union said early on Tuesday that negotiations had been extended for 24 hours after it received a "substantive offer" from Ford. "Unifor members should continue to maintain strike readiness," it added. Ford said in a statement it had agreed to continue negotiations beyond the contract deadline in hopes of reaching a tentative agreement. The company has two engine plants in Canada that build V8 engines for F-Series and Super Duty pickups assembled in the United States. It also has an assembly plant in Ontario. Any walkout by Canadian workers that would shut down those engine plants could cripple U.S. production of Ford's most profitable vehicles, even if the UAW decides not to order walkouts at truck plants in Kentucky; Dearborn, Michigan; and Kansas City, Missouri. "Ours is a small but highly consequential footprint for Ford operations in North America and this is our leverage, and we will use it," Unifor National President Lana Payne said in a video message earlier on Monday. Unifor has been seeking improved wages and pensions, as well as support in the transition to electric vehicles and additional investment commitments by Ford. Once the Ford deal is completed, Unifor will turn to getting agreements with GM and Stellantis, whose deadlines were extended during the talks with Ford. U.S. NEGOTIATIONS CONTINUE Talks between the UAW and the Detroit automakers continued on Monday as the U.S. strike dragged on for a fourth day with little sign of progress toward a deal. Some 12,700 workers are striking at the three U.S. plants. The union and companies are at loggerheads over pay and benefits for workers.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.