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Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

Ford Mustang is the world's best-selling sports car

The Ford Mustang is unquestionably a performance icon in the US, but now the venerable pony car can tout being among the world's favorites, too. According to the latest global data by IHS Automotive, the 'Stang is the world's best-selling sports car through the first half of 2015, with 76,124 registrations. That's a 56-percent increase for the Mustang over 2014's numbers. Making the title slightly more impressive is that this honor comes before the right-hand drive variants go on sale. The first shipments of those don't arrive until at least November. However, a line is already forming. According to Ford, there are nearly 2,000 Mustang pre-orders in the UK, almost 3,000 in Australia, and 400 in New Zealand. The popular model is also launching in South Africa, Japan, and a few other right-hand-drive countries. The Mustang's introduction is also going quite well in China, but the car is of course still most popular here in the US. Through August, deliveries are up 53.1 percent with 86,769 examples going to dealers. The 'Stang is beating its arch rival Chevrolet Camaro in sales, but given the Chevy's age that fight isn't too fair. When production of the sixth generation Camaro gets up to speed, the battle should get really interesting. Related Video: Ford Mustang: World's Best-Selling Sports Car in Early 2015; Production Begins on Right-Hand-Drive Model - Mustang is the world's best-selling sports car in the first half of 2015, according to IHS Automotive global registration data - Global Mustang momentum continues to build as production of the right-hand-drive model officially kicks off at Flat Rock Assembly Plant - 2015 marks first year Mustang is available to customers around the world in more than 100 markets and the first time a right-hand-drive model will be widely available DEARBORN, Mich., Sept. 8, 2015 – Customers around the world have made Ford Mustang the best-selling sports car on the globe during the first half of the year, according to global IHS Automotive registration data. During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase versus the same period last year. "Initial global response to the Mustang has been strong, and we are only in second gear," said Stephen Odell, executive vice president, Global Marketing, Sales and Service.

America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump

President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.