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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Jeep Grand Cherokee, BMW i8, Ford F-150 win 2015 Green Car Awards in DC [w/video]

There were three shiny trophies handed out at the Washington Auto Show last week by Green Car Journal, and they went to three different examples of what "green" means in the automotive industry today. The Jeep Grand Cherokee EcoDiesel won the award for the 2015 Green SUV of the Year, the BMW i8 was named the 2015 Luxury Green Car of the Year and the Ford F-150 took the 2015 Green Car Technology Award honor. There is a case to be made that the aluminum body of the new Ford truck will make a bigger impact in the overall fuel usage in the US than almost any other vehicle, given the numbers of F-150s that Ford sells each year. The B20 biodiesel-capable Jeep gets up to 30 miles per gallon on the highway. And the i8 puts all sorts of new, fuel-saving technologies into an attractive package. Looking over the winners, and the list of finalists you can see in our photo gallery, and you can see that the definition of green is expanding every year. You can watch Green Car Journal editor Ron Cogan hand out the 2015 awards in the video below and we'll for sure be paying attention to what wins next year. 2015 Luxury Green Car of the Year, Green SUV of the Year and Green Car Technology Winners Announced WASHINGTON, Jan. 22, 2015 /PRNewswire/ -- Green Car Journal has named the Jeep Grand Cherokee EcoDiesel its 2015 Green SUV of the Year™ and the BMW i8 its 2015 Luxury Green Car of the Year™, with the aluminum-bodied Ford F-150 earning the magazine's 2015 Green Car Technology Award™. Winners were determined by a jury of Green Car Journal editors and automotive experts. The prestigious awards were announced in Washington, D.C. today at a Green Car Awards™ press conference held during the Washington Auto Show's Public Policy Day at the Washington Convention Center. "These are truly commendable vehicles representing the 'best-of-the-best' in so many ways," said Ron Cogan, editor and publisher of the Green Car Journal and CarsOfChange.com. "The auto industry's very early focus on small cars and efficiency-for-environment tradeoffs has evolved to now include a more dynamic field of 'greener' models in all vehicle classes. Those wanting greater efficiency or better environmental performance are no longer constrained by limited choices or vehicle types that fall outside their top purchase preferences.

2014 Ford Cobra Jet announced with new colors, parachute mount

Ford's drag-strip-ready Mustang Cobra Jet is back for 2014, and it's sporting a few changes to make it even better - both in competition and while sitting still. Rolling off the assembly line ready for duty in the NHRA Stock or Super Stock classes, production of the 2014 Cobra Jet is limited to just 50 units.
Racing upgrades for 2014 include the addition of a new three-speed transmission and a parachute mount, and while these will make the car better in the quarter mile, the Cobra Jet's new colors will make it look better tearing down the track. Buyers can now get their racecars painted up in Gotta Have-It Green or a custom, Cobra Jet-exclusive matte black hue. Ford and Ford Racing have already teamed up to make this an incredible factory drag racer with a full rollcage, massive Hoosier slicks, a race-tuned suspension setup and a supercharged 5.0-liter V8. Now, if only wheelie bars came standard...
Unlike the confusing third-party ordering system announced for the COPO Camaro, all you need to snatch up a 2014 Cobra Jet is $97,990 and good timing (as the cars will be sold on a first-come, first-served basis). Ordering opens up next month with production commencing in July. Check out the press release below.