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Muscle wins big at 2013 Amelia Island Concours as 1936 Duesenberg, 1968 Ford GT40 take top honors

The 18th-annual Amelia Island Concours d'Elegance took place this past weekend, and in one of the show's biggest years yet (bringing in more than 25,000 spectators and attracting more than 300 vehicles), two powerhouses ended up winning the judges' hearts. The top Concours d'Elegance award went to a 1936 Duesenberg SJN, while the Concours de Sport went to one of the celebrated marques, a 1968 Ford GT40.
Owned by Helen and Jack Nethercutt of Sylmar, CA, this flawless Duesy is described as "one of the most powerful open cars of the 1930s," and it displays design cues of the era like rolled fenders and a tapered rear end. The SJN's supercharged straight-eight allowed it to accelerate to 100 miles per hour in just 17 seconds - surely not a disappointing feat for its day.
On a much different level of performance and timelessness, this Gulf-livery GT40 from the Rocky Mountain Auto Collection is not outdone by the elegance of the big Duesenberg thanks to some well-documented racing history. This not only includes winning at LeMans in both 1968 and 1969 - Chassis No. 1075 also managed to win a total of six times in just 11 races.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

The fascinating forgotten civil defense history of Mister Softee trucks

Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used - heavy-duty Ford-based chassis, for what it's worth - the article delves into some deeper national-security territory.
See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.