1957 Ford Fairlane 500 on 2040-cars

Auto blog

Ford E-Series chassis cabs and cutaways to survive mass Transit onslaught

In March 2013, Ford announced we'd be getting chassis cab and cutaway versions of the Transit. Since incoming Transit vans will soon be rolling over the grave of the E-Series van, it was assumed that all E-Series models would go six feet under as well. According to a report from PickupTrucks.com, however, that's not the case, the report claiming that the highly modifiable E-350 and E-450 chassis cab and cutaway versions will continue being produced in Avon Lake, Ohio "at least until 2020."
Being decades old, the be-cabbed E-Series platform has found its way under an army of heavy-duty shuttle buses, work truck and ambulances. Ford spokeswoman Jessica Enoch verified the production horizon, telling Autoblog that the particular E-Series configuration "are a higher GVWR than the Transit chassis cab and cutaway (available this summer), which is more Class 2 and a new segment for us." So there you have it.

The fascinating forgotten civil defense history of Mister Softee trucks

Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used - heavy-duty Ford-based chassis, for what it's worth - the article delves into some deeper national-security territory.
See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.