2011 Ford F-450 on 2040-cars

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Recharge Wrap-up: Daimler spending big for fuel cells, Ford Go!Drive experiment advances

Ford's Go!Drive experiment is entering its beta phase in London. The project, which is one of the automaker's global smart mobility experiments, uses a mobile app for on-demand carsharing of Ford Focus Electric and Ford Fiesta vehicles. The beta phase involves increasing the number of available vehicles from 20 to 50, and collecting new data from users. The program offers one-way rentals and guaranteed parking, with no membership fees and a cost of 26 cents per minute. Ford hopes to get 2,000 drivers involved in the program. Read more at Green Car Congress. Daimler will invest billions of dollars to upgrade the Mercedes-Benz Unterturkheim plant over the next few years. This year alone, it plans to spend $1.06 billion. The company expects cost savings "in the range of hundreds of millions of euros until 2020," while maintaining its workforce of 18,700 employees and adding 150 vocational training positions. The upgrades will allow the plant to become a center for building more efficient engines, hybrid powertrains and fuel cell systems. "Alternative drive systems are an important element of our future mobility," says Mercedes-Benz's Markus Schafer. "Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today." Read more at Reuters, or in the press release below. The Department of Energy is providing $20 million in funding for the development of more efficient high speed industrial motors and drives. Ditching old motors and gearboxes for ones that use integrated power electronics could help decrease the energy consumption of the industrial sector, which currently uses more than 25 percent of the electricity generated in the US. The projects being funded will reduce losses and decrease the size of drive systems used in industries like petroleum refining and natural gas, which could affect the lifecycle efficiency of transportation fuels. Read more at Energy.gov.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford Police Interceptors dominate Michigan State Police testing

Once again, Ford Motor Company builds the fastest police vehicles. The Blue Oval touted the news in an official release following Michigan State Police and Los Angeles County Sheriff's Department testing. Ford did very well. Except for one acceleration metric – zero to 10 miles per hour – the Blue Oval's Taurus and Explorer-based cop cars were the quickest, with particular praise coming for the EcoBoost-powered models, which bested Chevrolet and Dodge's V8-powered variants. Dearborn's products also posted the fastest average times around MSP's vehicle dynamics course. But it wasn't all positive for Ford. The only four-cylinder in the contest, the 2.0-liter, EcoBoost Ford SSP Sedan, had both the lowest top speed, 120 mph, and the slowest acceleration figures. It was also the slowest in track testing. Ford's products also failed to match the braking and top speeds of its rivals from Detroit and Auburn Hills – the rear-drive Charger Pursuit posted the best braking stats of the entire test, while the V8-powered Chevrolet Caprice hit the highest top speed, at 155 mph. Ford did score a top speed award, among SUVs, but at 132 mph, the naturally aspirated Police Interceptor Utility had to share its award with the equally fast, rear-drive Chevrolet Tahoe. The LA County Sheriff's timing isn't publicly available, but according to Ford, the EcoBoost-powered police cars put on a similarly impressive show for cops on the West Coast. We've assembled a spreadsheet on Google Docs that offers an easy to browse comparison of the different stats assembled by the Michigan State Police, and divided the vehicles between standard V6-powered sedans, high-performance sedans (EcoBoost and V8 models), and SUVs. You can check it out here. Related Video: