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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Inside Ford's high-tech climate chamber

There are two ways an automaker can test its vehicles in extreme climates: it can send said vehicle around the world – from Death Valley to the Arctic Circle – in search of the harshest weather, or it can recreate those conditions in an enclosed environment. We're sure that many automakers undertake some combination of both, but in this latest video clip, Ford shows us around inside it's state-of-the-art climate chamber. At its Driveability Test Facility in Allen Park, MI – inaugurated in 2010 just across the street from the Roush Technology Center – Ford can simulate all sorts of extreme conditions. It can drop the temperature down to -40 degrees Fahrenheit or raise it up to 130, and take it up to a simulated 12,000 feet above sea level or drop it down to 280 feet below. blast it with 150-mile-per-hour winds. It can control the level of humidity, approximate the intensity of the sun and even blast the test vehicle with artificial snow, just like your favorite ski resort. The facility strikes us as an engineering feat as impressive as some of the vehicles it's used to test, but don't take our word for it – scope it out for yourself in this brief two-minute video clip, which even includes some helpful tips for winter driving this holiday season and beyond. News Source: Ford via YouTube Plants/Manufacturing Ford Videos Michigan winter

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.