1993 Ford F450 Superduty Diesel on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.

2014 Saleen George Follmer Edition Mustang debuts at Lagun Seca

Saleen used the occasion of the race-fueled Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca to announce its new Heritage Collection Lineup. The event was punctuated with the debut of the collection's first member, the 2014 Saleen George Follmer Edition Mustang.
Follmer's name will likely sound familiar to fans of American racing in the 1960s and '70s. The driver competed in Formula One with the Shadow team in 1973, ran the Indianapolis 500, was the Can-Am champion in 1972 and drove stock cars in NASCAR's Winston Cup as well. The multi-disciplined driver is now one of three -the other two being Mark Donohue and Swede Savage - with the honor of upcoming, limited edition Saleen-tuned vehicles..
Follmer's name will likely sound familiar to fans of American racing in the 1960s and '70s.