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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford Fiesta ST customs get wild at SEMA

The massive 57-car SEMA showcase by Ford ranges from obvious aftermarket-friendly models like the Mustang, to the not so obvious ones, like the Transit Connect and cute-as-an-explosive-button Fiesta ST. Ford plucked several Fiesta STs for SEMA duty, and we were on the show floor today to get a closer look at some of them.
First up is the striking COBB Tuning and Tanner Foust Racing Fiesta ST (above) finished in a black-and-gray digital camouflage, much like that used in the military, and is meant to raise awareness for the Pat Tillman Foundation. COBB also fitted a three-inch exhaust and a cold-air intake. A new shift knob, carbon-fiber hood and a Kicker stereo round out the mix of upgrades.
MRT got its hands on a Fiesta ST and created a car inspired by Forza Motorsport 5 (below, left). Featuring a two-tone paint job and more performance upgrades than you can shake a stick at, this Fiesta ST is one of the cooler compacts at Ford's stand. A high-performance exhaust system, along with a complimentary COBB induction system, allows the ST to breathe better, while an H&R coil over suspension and Steeda brakes help it stop and turn better than stock.

2015 Roush Mustang lineup officially revealed

Just last week, Saleen revealed initial details of its tuning program for the new Ford Mustang. And now Roush is following suit.
Available in three stages - based on the V6 (RS), EcoBoost (RS1) and V8 (RS2) models - the 2015 Roush Mustangs all feature the venerable Ford tuner's latest R7 aero kit complete with remodeled fascia, five-blade grille, gaping air dam with integrated driving lamps and splitter. Around back there's a one-piece deck spoiler and "race-inspired lower aero-valance."