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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

From CrabWalks at dawn to post-testing sushi: An inside look at Autoblog’s Tech of the Year Award

TROY, Mich. — On a chilly fall morning, Senior Editor John Snyder rolled into a sleepy suburban park tucked away next to a cemetery a few miles north of Detroit. Driving diagonally — CrabWalking — in the GMC Hummer EV, he made quite the entrance as he maneuvered across the parking lot to the bemusement of Autoblog editors and a few curious park-goers up for their early morning runs.  Snyder got everyoneÂ’s attention, and as we evaluate the latest wave of technologies transforming the automotive industry, pizazz matters. We added "wow factor" to our criteria for the 2022 Autoblog Technology of the Year Award, in keeping with the times. The HummerÂ’s CrabWalk feature might have won, had wowness been the only criteria, but we also scored the technologies on significance and how well they work.  As it was, the Hummer finished a competitive second this year, behind FordÂ’s Onboard Scales and Smart Hitch, which make towing and hauling easier for modern truck owners. The Genesis GV60Â’s Biometrics was within striking distance in third place, bringing the facial recognition and fingerprint tech commonly used in phones to your car. For more on FordÂ’s win — its second straight Autoblog Technology of the Year Award — read Road Test Editor Zac PalmerÂ’s complete recap. Many have asked: Why do Tech of the Year? For Autoblog, itÂ’s been a point of pride for nearly a decade. In the early days it was a way to differentiate ourselves from print magazines, some of which have been giving out car of the year awards since the early days of the Cold War. With Tech of the Year, we seek to highlight the ways experiencing a vehicle is changing. It was true in 2013 and resonates even more as we head into 2023. Cars and transportation have changed more in the past decade than in arguably the previous four. At its most basic experience, driving a 1985 Buick LeSabre with a decent radio and comfy interior was not all that different from driving a 2005 Buick Lacrosse. Just a few years later, many cars had touchscreens, the internet and some means of driver assistance. Ford joins Tesla as the only two-time winner of Tech of the Year. The Blue Oval captured the award last year for its Pro Power Onboard generator. Tesla won in 2014 for its Supercharger network, and the Model S won in 2016, when we briefly gave out a “technology car” of the year award, in addition to honoring a particular feature.

eBay Find of the Day: 25-station video gaming trailer w/ bonus Ford F-250

Why, you might be asking yourself, is Autoblog showing me an eBay Motors listing for a 2006 Ford F-250 and a box trailer (with a badly cropped photo to boot)? It's not because we're highly interested in this blue-collar rig, to be sure, but rather because we're interested in throwing the greatest Forza party of all time. Housed in that innocuous white 26-foot trailer is a gamer's delight, with 25 Xbox 360 systems connected up to 25 high-definition monitors and 24 headsets to keep everyone locked into the action (one of the stations is outside the trailer). When connected up to one of two included generators, the setup allows for two-dozen combatants to square off, back-to-back and head-to-head. Sure, the Buy It Now price of $79,000 seems steep considering the trailer will need about ten grand worth of Xbox One or Playstation 4 upgrades in the near future. But that doesn't mean you couldn't squeeze out a few more years of massive multiplayer fun. Check out the listing here, and do let us know if you buy it, we'd love to come over and game. Featured Gallery Video Game Trailer: eBay Find of the Day News Source: eBay Motors Toys/Games Ford Auctions forza motorsport xbox xbox 360 ford f-250 autoblog black