Ford F-250 Lariat on 2040-cars

Auto blog

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford and Mercedes join Renault in French emissions investigation

The French government is investigating certain models from Ford, Mercedes-Benz, and Renault because they allegedly produce more nitrogen oxide than the country's pollution rules allow, according to Automotive News, citing a French newspaper. After VW's emissions scandal, French regulators began checking more vehicles for evidence of defeat devices and excessive real-world pollution. According to Automotive News, the Mercedes S350 allegedly showed inconsistent results across these tests, and a Ford C-Max had NOx levels five times over the limit. The Renault Captur crossover, Espace, and an unnamed utility vehicle also had results that were too high. The French testing for this investigation includes an on-road emissions check that's not part of the EU's normal evaluations, which some automakers claim is unfair. "Unofficial on-road testing has varying conditions and can produce significantly different results," a Ford of Europe spokesman told Automotive News. Renault representatives met with French officials on January 18 to explain the situation. The company later submitted a plan to recall 15,800 examples of the diesel Captur, and said it would offer a voluntary software upgrade for about 700,000 other vehicles, according to Automotive News. Representatives from Ford and Mercedes will meet with the government soon, too. Renault's stock price plunged last week after investors heard that French regulators searched three of the automaker's sites as part of the emissions investigation. The stockholders feared an environmental scandal like the one currently embroiling Volkswagen. There's one major difference – as of now, there's no evidence Renault equipped any of the polluting models with defeat devices. Related Video:

Ward's calls out Ford's EcoBoost engines for their crummy fuel economy

With a name like EcoBoost, one might expect Ford's line of turbocharged engines to be somewhat, um, economical. In other words, replacing displacement with a turbocharger is supposed to deliver better fuel economy. Based on the experience time and time again of multiple Autoblog editors, your author included, this is simply not the case. Now, Ward's is calling out the cruddy efficiency numbers of Ford's EcoBoost line of engines. The column dresses down not just the new 2.7-liter V6 of the 2015 F-150, but also the 2.3-liter of the Mustang, the 1.5-liter from the Fusion and the 3.2-liter PowerStroke diesel found in the Transit, while also explaining why just one Ford engine was named to Ward's 10 Best Engines list. In its testing of all four engines, Ward's editors never came even remotely close to matching the 2.7's claimed 26 miles per gallon (for two-wheel-drive models), with the truck's computer indicating between 17.6 and 19 mpg over a 250-odd-mile run. Calculating the fuel economy manually revealed an even more depressing 15.6 miles per gallon. Criticisms with the 2.3-liter four-cylinder focused on its strange soundtrack, although it was business as usual with the 1.5-liter and 3.2 diesel, with Ward's criticizing the fuel economy of both engines. The 1.5, which Ward's claims is sold as a hybrid alternative, failed to get over 30 miles per gallon, while the five-cylinder turbodiesel's figures couldn't stand up against FCA's 3.0-liter EcoDiesel. The entire column really is worth a read, especially if you were disappointed in Ward's decision to only salute Ford's three-cylinder EcoBoost while shunning the rest of the company's new turbocharged mills.