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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

2015 Ford Mustang EcoBoost loses big power on 87 octane

The 2015 Ford Mustang with the 2.3-liter EcoBoost four-cylinder is a pretty potent package on paper. With 310 horsepower and 320 pound-feet of torque, it boasts better performance numbers than the 3.7-liter V6, but with better fuel economy as an added benefit. However, if you're in the market for one of these boosted 'Stangs, you should probably keep in mind that it really prefers to gulp premium, 93-octane fuel. It can drink 87-octane swill in a pinch, but you're going to find significantly less power underfoot when pulling away. While it's not shocking that the ponies are dialed back with a lower grade of gasoline, an alleged page from a Ford training manual obtained by Mustang 6G purports to show just how much power is lost, though. According to this document, the 2.3-liter EcoBoost makes 275 horsepower and 300 pound-feet of torque when running on lower octane fuel. That's a substantial reduction of about 11.3 percent compared to when the engine drinks 93 octane. Interestingly, according to Mustang 6G, that finding was a bit better than expected, because a Ford engineer reportedly said power would be down about 13 percent without altering peak torque. In speaking with Autoblog, Paul Seredynski of Ford powertrain communications, objected to part of this document. While he couldn't confirm the specific losses listed for the Mustang EcoBoost, "torque remains unchanged" with lower octane gasoline, Seredynski said. He speculated this training manual page was "possibly from before the engine was certified" and therefore showed incorrect figures. Serendynski did confirm that the automaker recommends using 93 octane, and like all modern engines, the software adapts if it's lower. "Peak power would be reduced" by using a lesser grade, he confirmed. Featured Gallery 2015 Ford Mustang EcoBoost: First Ride View 20 Photos News Source: Mustang 6GImage Credit: Copyright 2015 AOL, Ford, Mustang 6G Ford Technology Convertible Coupe Performance ecoboost ford mustang ecoboost