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Ford bondage ads reportedly trigger firings at Indian ad agency
Wed, 27 Mar 2013You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.
Ford Tourneo ready for duty in Connect, Courier and Custom flavors [w/videos]
Wed, 06 Mar 2013Ford was relatively quiet at the Geneva Motor Show, but it did take the opportunity to roll out its new family of Tourneo vans: the Courier, Connect, Grand Connect and Custom. As the passenger version of the Transit cargo vans, the new range of Tourneo models vary from the B-segment Courier up to the fullsize Custom. The Connect and Grand Connect are based on the redesigned 2014 Ford Transit Connect.
With an overall length just three inches longer than the Fiesta hatchback, the Tourneo Courier seats four to five passengers, and it offers a choice of three engines: the 1.0-liter EcoBoost or two small diesels. Like the 2014 Transit Connect was saw in Paris last year, the Tourneo Connect comes in a five-seat configuration while the Grand Connect can seat seven. Finally, the Tourneo Custom seats up to nine passengers, and it is available in two lengths up to 210 inches long putting it just six inches shorter than a standard-length E-Series van and about a foot longer than the Explorer.
Check out our live image galleries, and be sure to scroll down below for the press release and to watch some videos.
2016 Ford Explorer revealed with new 2.3-liter EcoBoost
Wed, 19 Nov 2014
A 2.3L EcoBoost four-cylinder takes over where the old 2.0 left off, making 270 hp and 300 lb-ft.
Right now, around 23 percent of all Ford vehicles sold in the United States is a utility vehicle. By 2020, Ford expects that figure to increase all the way to 29 percent. Put simply, SUVs and crossovers are very big business at Ford. So, when it comes time to update the Explorer, Ford's original sport utility vehicle, you can be sure that a whole heck of a lot of effort goes into the process.