2014 Ford F250 Lariat on 2040-cars

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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

2015 Ford F-150 pricing announced, aluminum-bodied truck up just $395

The eagerly anticipated Ford F-150 has had its 2015 pricing announced, adding only a small amount to the pickup's total cost, despite its weight-saving aluminum body. The XL and XLT entry level models only see a $395 boost over the heavier, current-generation, 2014 truck.
The XL starts at $26,615 while the XLT rings up at $31,890. The increase for Lariat is up a similarly negligible $895, to $39,880. Going up the ladder, meanwhile, the leather-intensive King Ranch sees the biggest jump of the F-150 family, with prices increasing $3,515, to $49,460. Finally, picking up the top-end Platinum trim will cost an extra $3,055, with prices starting at $52,155.
The higher prices are being blamed not only on the aluminum bodies, which trim up to 700 pounds of body fat, but on increased levels of standard equipment. While we were expecting a price hike, the fact that the 2015 F-150's volume trims - Ford spokesman Mike Levine told Reuters that the XL and XLT alone cover 70 percent of F-150 sales - have had less than a $400 increase is hugely impressive.

2014 Ford Transit Connect Taxi hopes to fare thee well

New York City may have selected its taxi of tomorrow, but there are still plenty of municipalities across the US with citizens that depend on yellow livery cars to get them across town in a jiffy. That's why Ford is going ahead with this, the new Transit Connect Taxi.
Based on the 2014 Transit Connect, the TC Taxi boasts a number of features designed to make the compact van appeal to discerning taxi drivers and their fares, with the most notable upgrade being a standardized prep package to convert the 2.5-liter four to run on liquefied petroleum or compressed natural gas. The clean-burning fuel options will allow operators to save on fuel costs and cut down on pollution without sacrificing performance.
A lower load floor and a new twist-beam rear suspension are meant to improve the riding experience for passengers, while the longer 2014 Transit Connect sports extra cargo space as well. In addition to the CNG/LPG conversion, the Transit Connect Taxi can also be easily modified for wheelchair access. Drivers, meanwhile, will have access to optional goodies like Sync with MyFord Touch and a rear-view camera.