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First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Ken Block's 1965 Ford Mustang Hoonicorn RTR and CR Supercars Villain are retro done right

Gymkhana king Ken Block has had a pretty simple car history in his trademark videos, starting out with Subaru Impreza rally cars before moving into Ford Focus racers for the past four installments. His next video, though, Gymkhana Seven, kind of goes back in time.
Rather than the cutting-edge rally racers of past videos, Block will pilot a heavily modified 1965 Ford Mustang, called the Hoonicorn. How heavily modified is it? Well, Block's Hooligan Racing Division, ASD Motorsports and Vaughn Gittin Jr.'s RTR, spent two years working on it, ditching the standard engine and rear-wheel-drive layout and replacing it with a 410-cubic-inch Roush Yates V8. Yes, that's a NASCAR engine, and it produces 845 horsepower.
A NASCAR-powered Mustang would be news in itself, but it's the other powertrain changes made by Block and Co. that really makes headlines. Power is channeled through a one-off Sadev transmission and all-wheel-drive system, meaning that Block has basically married a NASCAR stock car with a WRC racer. ASD also developed the customized suspension, tubular chassis and roll cage. The wide Mustang body is the work of RTR and Block's own Hoonigan Racing Division, while the 18-inch fifteen52 wheels are shod in Pirelli Trofeo R tires that use a specialized compound exclusive to Block.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.