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Ford going bonkers at SEMA with 57 showcars

Ford always shows up in force at the SEMA Show, but this year's tally of 57 custom-tuned cars, trucks and vans is more than we can ever recall the Blue Oval bringing. Ford will introduce 28 of its project vehicles in its "Dreamcase" ahead of next month's show. The first batch of eight you'll find here with the remaining vehicles trickling into public view over the next couple of weeks.
This first group of cars includes a Fiesta, four Fiesta ST hatchbacks and a trio of Mustang show cars styled and tuned to varying degrees all by different aftermarket companies. Tanner Foust, Nitto Tire, 3dCarbon and Ice Nine Group are some of the more familiar names affixed to these cars. Our favorite so far is the Hollywood Hot Rods Mustang convertible (shown above) with its removable aluminum top and methanol-injected, 750-horsepower 5.0-liter V8.
Scroll down for all the details on these Fiestas and Mustangs, and stay tuned for more info on Ford's SEMA line, which will include custom versions of the Focus ST, Fusion, Transit Connect, F-150 and Super Duty.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford hybrid sales rebound following MPG controversy

Ford hybrid customers apparently have very short memories. With two EPA fuel economy reratings in the last year, sales of the C-Max, Fusion Hybrid and Lincoln MKZ haven't been too terribly dented, Ward's Auto reports.
All three vehicles saw sales dips following the August 2013 rerating, although sales of the MKZ Hybrid had begun to rebound as early as November of that year. C-Max sales, meanwhile, took slightly longer, with sales on a steadily improving course as early as February of this year.
The second rerating, in June of this year, has had an even smaller effect on the Blue Oval's hybrids. The C-Max has actually been subject to a sales increase, while both the MKZ and Fusion saw minor sales drops (less than 400 units between the two in the month following the rerating).