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2014 Ford Fiesta ST

I'm not overly inclined to professional jealousy, as a rule. Sure, I go a bit green around the eyes when Ramsey draws the 911 GT3 trip to Weissach, Harley is tapped-in to drive a completely stunning Porsche 911 by Singer, or, you know, Drew Phillips gets to shoot a Lamborghini Veneno in the middle of a desert like some sort of sheik. I hate you guys...
Honestly though, one of the new car events that dug me the most, was when our Steven J. Ewing got to fling the Ford Fiesta ST around some hot corner of Europe. What goes around comes around, I suppose, as Mr. Ewing himself espoused an envious nature of the Focus ST trip that came before.
The good news in all this covetous intra-office behavior? All the cars mentioned, and specifically the Fiesta ST, are just wonderful to drive. I can say that with more confidence than ever now, having joined Ford for a good bit of Fiesta-flinging myself. In my case, the locale was slightly more pedestrian (Michigan not Portugal), and the car in question was the five-door version of the Fiesta ST that we get here in The States, as opposed to the three-door number they get across the pond.

What an Atlas-based Ford F-150 might look like

Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.
The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted - all likely concessions in the move to production sheetmetal.
While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show - one year after the Atlas shrugged off GM's new pickups.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.