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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Xcar flogs the 2015 Ford Focus ST

There's an inevitable dilemma that practically every auto fan eventually faces, at least other than Jay Leno and Jerry Seinfeld, and that's the tradeoff of performance, practicality and perhaps most importantly, money. Parking the fabled supercar in the garage might be the wish, but for most folks bigger responsibilities – like a family – just don't allow that dream to be a reality. In the view of XCar Films, this intersection of needs and wants is where vehicles like the latest Ford Focus ST provide a fantastic compromise between exciting driving and everyday practicality. Xcar hops into Ford's recently refreshed European hot hatch to illustrate its abilities as both a hauler for the small family on the move and for the driver who just wants to go. The Blue Oval left the powertrain alone for the ST's update, but sharpened the exterior styling, revised the interior and retuned the front suspension and steering. Being realistic, no one is ever going to get behind the wheel of the Focus ST and mistake it for a Porsche, but that's not really the point. Instead, buyers get to put a smile on their face from time to time and still maintain life's other responsibilities. Related Gallery 2015 Ford Focus ST (Euro-spec) View 14 Photos News Source: Xcar Films via YouTubeImage Credit: Related images copyright Ford Ford Hatchback Performance Videos ford focus st xcar xcar films

Ford looks to protect logo from Toronto mayor followers

One is a member of the Detroit Three and the maker of the Mustang, Fusion, Explorer and F-150. The other is an admitted loudmouthed, drunk-driving, crack-smoking mayor in Canada. Unfortunately for one, it shares its name with the other. Yes, Ford Motor Company is going to great lengths to keep its iconic Blue Oval logo from being appropriated by supporters of besieged Toronto mayor Rob Ford.
At a United Way event earlier this week, some of Mayor Ford's fans showed up with shirts that featured the automaker's logo with the words "Ford Nation," on them. Naturally, Mayor Ford signed them. FoMoCo was quick to issue an unhappy statement:
"Ford did not grant permission for use of its logo. We view it as an unauthorized use of our trademark and have asked it to be stopped," spokesperson Jay Cooney said. There was also a statement from Ford of Canada's Twitter account after a user alerted the company: