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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Junkyard Gem: 1991 Mercury Grand Marquis LS

Ford's now-defunct Mercury Division first began using the Marquis name in 1967, on a sporty full-size hardtop based on the Ford LTD, then began offering the Grand Marquis beginning in the 1979 model year. These big, boxy luxury sedans were replaced by big, curvy luxury sedans (on the same platform) starting with the 1992 model year, so today's Junkyard Gem is one of the very last squared-off Grand Marquises ever built. The 1991 Grand Marquis (or "Grandma Keith," as many refer to it today) looks nearly identical to its 1979 predecessor at a glance, just as the 2011 model doesn't differ much from the 1992 model. Ford saw no reason to follow short-lived fashion trends with its simple, sturdy rear-wheel-drive sedan. Only two Grand Marquis trim levels were available for 1991: the base GS and the (somewhat) upscale LS. The former listed at $18,741 and the latter at $19,241, which comes to about $41,494 and $42,601, respectively, in inflated 2022 dollars). This interior would have seemed comfortingly familiar to a 1968 (or even 1958) Mercury owner time-traveling to 1991.  This is the optional "full grain leather seating surface," which cost an extra $489 (about $1,083 today). Dig those opera lights! Air conditioning was standard equipment in the 1991 Grand Marquis and its wagon counterpart, the Colony Park. The engine is the good old pushrod 5.0-liter Windsor V8, which would be replaced by a far more modern 4.6-liter SOHC mill in the '92 Grand Marquis. This engine was rated at 180 horsepower. A four-speed automatic was the only transmission available. The early 1990s ended up being the last gasp for padded vinyl roofs being considered mainstream equipment on new Detroit cars; this one was called the "Formal Coach" roof and cost an additional 725 bucks ($1,605 now). Such roofs were still available on a few cars later in the decade, but their time had passed. Why would such a clean Grandma Keith end up in a place like this? That's easy: it got T-boned directly into the right front wheel, mangling the body and bending up the suspension. This damage might have been worth fixing when the car was five years old, but it's a write-off when it happens to a 31-year-old Ford Panther. 1991 Mercury Grand Marquis Commercial - Savings Ad The granddaddy of them all, and on sale in South Texas! Related video: 2008 Mercury Mariner Hybrid test drive Autoblog

Tier 1 suppliers call GM the worst OEM to work with

Among automakers with a big US presence, General Motors is the worst to work for, according to a new survey from Tier 1 automotive suppliers, conducted by Planning Perspectives, Inc.
The Detroit-based manufacturer, which has been under fire following the ignition switch recall and its accompanying scandal, finished behind six other automakers with big US manufacturing operations. Suppliers had issues with trust and communications, as well as intellectual property protection. GM was also the least likely to allow suppliers to raise their prices in the face of unexpected increases in material cost, all of which contributed to 55 percent of suppliers saying their relationship with GM was "poor to very poor."
GM's cross-town competitors didn't fare much better. Chrysler finished in fifth place, ahead of GM and behind Dearborn-based Ford, which was passed for third place this year by Nissan. Toyota took the top marks, while Honda captured second place.