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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

A closer look at the 2015 Ford F-150

Despite having to share Ford's Detroit Auto Show stand with the hot new 2015 Mustang, the brand-new F-150 was arguably an even more important debut. Why? Ford moved some 700,000 examples of its F-Series truck in 2012, making it not only the best-selling pickup truck, but the top-selling vehicle in the US, by a long-shot.
The 2015 F-150 raises the bar for pickup trucks in a big way, with big-time use of aluminum. Because of this, roughly 700 pounds have been removed from the truck's overall weight, making it even more efficient than before, while still offering all of the capability that pickup owners expect. And with a host of engines under the hood, including a new 2.7-liter EcoBoost V6, the 2015 F-150 will surely offer something for everyone.
During the Detroit Auto Show, west coast editor Michael Harley took a closer look at the new F-150, talking to some of the truck's engineers. Have a look at the full video, below.

2020 Ford Explorer safer than old model; crash test ratings short of Top Safety Pick

The 2020 Ford Explorer three-row crossover has improved on the outgoing model in many ways. According to the IIHS, it has also improved in a number of safety categories, but not enough to earn a Top Safety Pick award. The culprit is not the headlight performance for once. The Explorer's headlights were given an "Acceptable" rating, which would be sufficient for Top Safety Pick, if not Top Safety Pick +. Where the Ford falls short is in the front small overlap driver-side crash test, in which it got the second highest "Acceptable" rating. The IIHS requires a "Good" rating in this category, whereas an "Acceptable" rating on the passenger side would be, well, acceptable for Top Safety Pick. According to IIHS, Ford will be reviewing the results to figure out what the issue is, and it will likely make revisions to future Explorers to improve the result. Other than the one test, the Explorer performed admirably. It received a "Good" rating in all other crash categories except the passenger-side small overlap that was not tested. Both its standard and optional forward collision prevention systems had the highest "Superior" ratings, with the standard one preventing a collision with a car at speeds of up to 25 mph, and the optional one avoiding a collision at 12 mph, and "nearly" preventing one at 25 mph. Headlights are rated as "Acceptable" and so is access to child seat LATCH anchors. Also worth noting is that the Explorer's crash test ratings apply to its luxurious twin the 2020 Lincoln Aviator, meaning it also doesn't get a Top Safety Pick rating. The forward collision system performed the same as in the Ford, and the only difference between the two was in headlight performance. The Lincoln's standard headlights, included on the base, Reserve and Grand Touring trims, have the second-lowest "Marginal" rating, but the optional headlights for those trims, and the standard ones on the Black Label trim, received the "Good" rating. Among three-row Explorer competitors, the Honda Pilot, Hyundai Santa Fe XL, Kia Telluride, Nissan Pathfinder and Toyota Highlander all have a Top Safety Pick. The Hyundai Palisade, Mazda CX-9, Subaru Ascent, and the slightly smaller Kia Sorento and Volkswagen Tiguan all have a Top Safety Pick +. As for Lincoln Aviator competitors, the Cadillac XT6, Infiniti QX60, Lexus RX and Volvo XC90 get a Top Safety Pick. The Mercedes-Benz GLE-Class and two-row-only BMW X5 get the Top Safety Pick + rating. Related Video: