2008 Ford Powerstroke 6.4 Black 4door on 2040-cars

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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford confirms 1.5-liter EcoBoost four-cylinder engine for 2014 Fusion

Earlier this week, reports were swirling 'round the internet about the 2014 Ford Fusion getting a new 1.5-liter three-cylinder EcoBoost engine. That was... half correct. Ford today confirmed that the 2014 Fusion is, in fact, getting a new 1.5-liter EcoBoost mill, but it has four cylinders, not three.
The new 1.5-liter engine will be the fifth EcoBoost powerplant from Ford Motor Company. Initially to be built at the automaker's Craiova, Romania plant, it will also be offered in the Fusion's twin, the Mondeo, in other markets. This engine will debut at the Shanghai Motor Show next month, and the 1.5-liter is of particular importance in the Chinese market - there is significant tax relief in the People's Republic for vehicles powered by engines with a capacity of 1.5 liters or less.
At a media briefing Thursday, Ford declined to divulge exact power or fuel economy numbers, though Joe Bakaj, vice president of powertrain engineering, told Autoblog that power output should be similar to that of the current 1.6-liter inline-four, and that overall efficiency will be "better than the 1.6." Our earlier report stated that the 1.5-liter four will produce 177 horsepower and 177 pound-feet of torque - losses of 1 hp and 7 lb-ft versus the 1.6-liter engine. Ford states that the 1.5-liter four will feature many of the same technologies used on the company's 1.0-liter EcoBoost inline-three, including an integrated exhaust manifold that recaptures much of the engine's heat.