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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Radical RXC is a Mustang-hearted racecar for the road

Radical has been building fantastic open-cockpit racers and roadcars for years, for the track day enthusiast who wants a vehicle that looks like it could show up for a start at the 24 Hours of Le Mans. The company's latest creation is the RXC, and while this coupe looks like a prototype racer, it's road legal in the UK and in some parts of the US. When testing a car this, um, radical, the first thought is likely to get it to the track for some big slides and wide open acceleration, but XCar Films takes the opposite approach in its latest video to learn how this racer fares on public roads. The version tested here is the standard RXC with the 3.7-liter V6 out of the Ford Mustang tuned to 350 horsepower with a seven-speed sequential gearbox; but Radical also offers the same engine with 380-hp, a 454-hp Ford EcoBoost 3.5-liter twin-turbo V6, or even a 500-hp V8. Even in the most basic guise, it's a handful to control in the wet, if this video is any indication. The cliche of a road-legal racecar is bandied around a lot in the motoring world, but it truly applies to the RXC. The only problem with seeing the RXC exclusively on the road is that it can never really open up and show its full potential. This racer is indeed chomping at the bit to rocket off into the horizon, but all those pesky road safety laws hold it back. Still, the video is a chance to get a better impression about this thoroughbred sports car. Scroll down to check it out. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

First 2016 Ford Shelby GT350R rolls off the line in Flat Rock

Thursday was a big day for the hottest version of the current Ford Mustang as the first Shelby GT350R rolled off the line at the Blue Oval's Flat Rock, MI, factory. "This is a special day for all Mustang enthusiasts," said executive chairman Bill Ford. "We have taken the GT350 formula to the next level of innovation, style, and performance. Today the legend continues." Ford has been making headlines with the both versions of the GT350, highlighting its carbon-fiber wheels, HUD shift lights, and then announcing its reasonable starting price. At just $62,195, the GT350R significantly undercuts other track-focused offerings, including its arch-nemesis, the $75,000-Chevrolet Camaro Z/28. Scroll down for the brief press release from Ford. ALL-NEW FORD SHELBY® #GT350R MUSTANG ROARS OFF THE LINE AT FLAT ROCK ASSEMBLY PLANT One of the most iconic performance Mustang nameplates of all time the all-new Shelby® GT350R roared off the line today at Ford's Flat Rock Assembly Plant. The new GT350R Mustang is the most athletic Mustang ever, designed to tackle the world's most challenging roads and race tracks while creating an exhilarating experience for the driver. "This is a special day for all Mustang enthusiasts," said Bill Ford, executive chairman, Ford Motor Company. "We have taken the GT350 formula to the next level of innovation, style and performance. Today the legend continues." Click here for more information on the all-new Shelby® GT350 and GT350R Mustang. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 195,000 employees and 66 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com. Related Video: